Callaway Golf: the Abode of Large Bertha

Ely Reeves Callaway, Jr., the president of Burlington Textile, was an avid golfer. When he player, Callaway perpetually used wooden golf clubs manufactured by a company called Hickory Sticks. Love assorted of the old wooden union manufacturers, Hickory Sticks was in financial difficulty and began looking for investors to bail them out. One of the family they approached was Callaway. He had just sold his wine vineyards for a nice settlement and was looking for a other money. Why not, he thought, combine manufacturing by means of amusing.


In 1982, Ely Callaway purchased 50% of Hickory Sticks and changed the company’s name to Callaway Hickory Sticks, USA. Six years later the Hickory Sticks name was dropped everything equally.


Realizing that golf circle industry was on the brink of a technical explosion, Callaway knew the company looked-for a added leadership. In 1986 he asked Richard Helmstetter, of the whole thing stuff a billiard cue designer, to consult by way of the company just about enhance club design and the new machines in materials and production. His ideas were well received and he soon became the Callaway Golf institute de signer.


Under Helmstetter, Callaway Golf soon introduced computerized the social order industry and their paramount major success was the indomitable Great Bertha driver. The inspired Big Bertha had a exceedingly huge steel organization former that measured 190 cubic centimeters. A later version, introduced in 1997, grew to 290 cc’s. Great Bertha revolutionized the golf driver and became the cornerstone of Callaway Golf.


Roger Cleveland, founder of Cleveland Golf, joined Callaway in 1996 as at the outset union designer and soon the company was working to enhance cutting edge Fusion irons.


Six years later, Callaway Golf introduced its forged wedges. Constructed through carbon steel, the golf wedges featured a group face that contained certain U shaped grooves. Soon Callaway was offering a inclusive line of lofty tech golf woods, irons, wedges and putters. Numerous of these are featured in our Golf Equipment and Orders articles and videos.


What is more in 2002, Callaway Golf introduced the Callaway Golf ball. Their engineers used sophisticated computer programs to analyze and undertake hundreds of dimple patterns and over 1,000 golf ball cores and assurance materials. The result was the Rule 35 ball that combined distance, hold, spin and durability hooked on one golf ball.


These days Callaway Golf, through its acquisitions and internal enrichment, sells golf clubs and accessories under the Callaway Golf, Ben Hogan and Enhance-Flight Brands. Once the residence of by yourself Huge Bertha, right away each golfer, from amateur to PGA trained be capable of carry a general setting of Callaway golf clubs. They produced Callaway Golf Apparel as easily. You know how to locate


Ely Callaway, who took Callaway Golf from those old hickory sticks to one of golf’s large up-to-the-minute companies, resigned as First Executive Officer in 1996. Two years later he returned to again run the company, but unluckily passed away from pancreatic cancer in 2001.


Callaway Golf’s explanation is to draft and manufacture golf machines that self-control execute all golfer a improved golfer. Callaway Golf clubs and Accessories such as Callaway Golf Bag from their a range of brands are frequent visitors to significant publications comparable the Golf Digest “Hot List” and Editor’s Choices.


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